In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
Peter YorkI'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study; and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things.
Peter YorkThe old process of social assimilation used to be mainly about English new money - generated in London, the mucky, brassy North or the colonies - buying those houses and restoring them, and doing the three-generation thing, mouldering into the landscape, and the 'community,' identifying with the place in a familiar way.
Peter York