Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
Peter YorkWhen I hear about something allegedly happening in the world I always ask: who is doing it? Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad.
Peter YorkStephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn in a parallel universe.
Peter YorkPeople are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated with several hundred thousand other like-minded types is worrying.
Peter YorkThe White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours.
Peter York