You can't force your will on people. If you want them to act differently, you need to inspire them to change themselves

My first act after being named head coach of the Bulls was to formulate a vision for the team. I had to take into account not only what I wanted to achieve, but how I was going to get there.

Coaching is about, "How do I get people to play at their peak level?" It is a spiritual quest. And if it's not that, you don't have a challenge, you don't have a mission. Forming a brotherhood and trying to move it forward - that's what coaching is.

The best thing that I think happened to me was I got the opportunity to have really good players and we were able to meet the demand of the competition. And I think that's what I value most.

And yet as a coach, I know that being fixated on winning (or more likely, not losing) is counterproductive, especially when it causes you to lose control of your emotions. What’s more, obsessing about winning is a loser’s game: The most we can hope for is to create the best possible conditions for success, then let go of the outcome. The ride is a lot more fun that way.

Basketball is a simple game. Your goal is penetration, get the ball close to the basket, and there are three ways to do that. Pass, dribble and offensive rebound.

In basketball - as in life - true joy comes from being fully present in each and every moment, not just when things are going your way.