Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is "User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes."
Philip GreenspunRemember that in 1993 a company with a bad Web site needed an engineer. Today, a company with a bad Web site needs a psychiatrist.
Philip GreenspunI don't myself believe in astrology. However, I think that's because I'm a Libra and Libras are always skeptical.
Philip GreenspunLike most people in Academia, my vision of the future is the same as the average industry person's vision of five years ago.
Philip Greenspun