Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is "User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes."
Philip GreenspunAlthough the Buddhists will tell you that desire is the root of suffering, my personal experience leads me to point the finger at system administration.
Philip GreenspunIf I'd had more time or been a better writer, I would have tried to put the same ideas and experiences into a novel. But I didn't so I slapped it up on the Web.
Philip Greenspun