My major preoccupation is the question, 'What is reality?'

What constitutes the authentic human being?

In this dark world where he now dwelt, ugly things and surprising things and once in a long while a tiny wondrous thing spilled out at him constantly; he could count on nothing.

Should we have a leader or should we think for ourselves? Obviously the latter in principle. But-sometimes there lies a gulf between what is theoretically right and that which is practical.

If you think this Universe is bad, you should see some of the others.

Sometimes one must try anything, it is no disgrace. On the contrary, it is a sign of wisdom.

I am Ubik. Before the universe was, I am. I made the suns. I made the worlds. I created the lives and the places they inhabit; I move them here, I put them there. They go as I say, then do as I tell them. I am the word and my name is never spoken, the name which no one knows. I am called Ubik, but that is not my name. I am. I shall always be.