Being a practiced liar doesn't mean you have a powerful imagination. Many good liars have no imagination at all; it's that which gives their lies such wide-eyed conviction.

If a witch needs something, another witch will give it to her. If there is war to be fought, we don't consider cost one of the factors in deciding whether or not it is right to fight. Nor do we have any notion of honor. An insult to a bear is a deadly thing. To us...inconceivable. How could you insult a witch? What would it matter if you did?

But suppose your dæmon settles in a shape you don't like? Well, then, you're discontented, en't you? There's plenty of folk as'd like to have a lion as a dæmon and they end up with a poodle. And till they learn to be satisfied with what they are, they're going to be fretful about it. Waste of feeling, that is. But it didn't seem to Lyra that she would ever grow up.

If you want to write anything that works, you have to go with the grain of your talent, not against it. If your talent is inert and sullen in the face of business or politics...but takes fire at the thought of ghosts and vampires and witches and demons then feed the flames, feed the flames.

There are some themes, some subjects, too large for adult fiction; they can only be dealt with adequately in a children's book.

And I came to believe that good and evil are names for what people do, not for what they are. All we can say is that this is a good deed, because it helps someone or that's an evil one because it hurts them. People are too complicated to have simple labels.

No one has the right to live without being shocked.