We want to believe in the essential, unchanging goodness of people, in their power to resist external pressures, in their rational appraisal and then rejection of situational temptations. We invest human nature with God-like qualities, with moral and rational faculties that make us both just and wise. We simplify the complexity of human experience by erecting a seemingly impermeable boundary between Good and Evil.
Philip ZimbardoCompanies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
Philip ZimbardoResearch shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
Philip ZimbardoHeroes are Ordinary People whose social action is Extra-Ordinary/ who ACT when others are passive, who give up EGO-centrism for SOCIO-centrism.
Philip Zimbardo