We can assume that most people, most of the time, are moral creatures. But imagine that this morality is like a gearshift that at times gets pushed into neutral. When that happens, morality is disengaged. If the car happens to be on an incline, car and driver move precipitously downhill. It is then the nature of the circumstances that determines outcomes, not the driver's skills or intentions.
Philip ZimbardoThere are no limits to what I would do to make my classes exciting, interesting, unpredictable.
Philip ZimbardoCompanies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
Philip Zimbardo