Future is about dematerialisation.
For the organic food, the less it's designed, the better it is
Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.
Design is a dreadful form of expression
Design is a tool to help the tribe.
I try to rediscover why that object exists at all, and why one should take the trouble to reconsider It. I don't consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.