Design is a dreadful form of expression

Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.

Dreaming is a form of action. Idleness is a form of action. The idle man stares at the sky and sees what constitutes our eternal ceiling. The sky is one of the things that constructs us, one of our constants. But it is not what people believe. I should like to close this circle by turning over in my bed and scrutinizing the stars.

Subversive, ethical, ecological, political, humorous ... this is how I see my duty as a designer.

I wanted the bike to be able to go over all kinds of terrains and especially infinite and poetic territories.

Providing a real way to deal with the urgent needs of environmental issues that is accessible to everyone is the new fight for the democratization of design.

No one is obliged to be a genius, but everyone is obliged to participate.