No one is obliged to be a genius, but everyone is obliged to participate.

Everywhere, I'm looking to reach elegance and intelligence.

Anyone can build a building that protects people from heat, sun and cold. What I am determined to do is to make a stage where people can be sexier and more brilliant, a place where they can awake smarter.

Design is a dreadful form of expression

For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.

Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.

I try to rediscover why that object exists at all, and why one should take the trouble to reconsider It. I don't consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.