For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.

Subversive, ethical, ecological, political, humorous ... this is how I see my duty as a designer.

Getting to the heart of things, is never easy

Design is a tool to help the tribe.

I'm not a god, I'm not a genius, I'm not a monk, I make non-design for non-consumers. I don't know if I do exist.

Everything I do is a symbol. Everything, has a meaning.

I like to open the doors to people's brain.