Design is a tool to help the tribe.
We have to replace beauty, which is a cultural concept, with goodness, which is a humanist concept.
I try to rediscover why that object exists at all, and why one should take the trouble to reconsider It. I don't consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.
No one is obliged to be a genius, but everyone is obliged to participate.
I have this mental sickness called creativity.
Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.