In many poor countries, if the daughter is told who she's going to marry, and told that she's going to live in the village with her husband's family, she really has very little opportunity to make her own decisions. If she comes for a while to work in a factory, she has her own money. In family agriculture, it's never your money. It's whatever somebody decides to give you. For many people this is tremendously valuable, because then they can step up.
Pietra RivoliI have heard a lot of stories - we're putting this in for the monitors, we've got this other set of records. This is a relatively new field, but they're getting better. They're getting more resources from the companies. At some point the factories say, okay, this is here to stay.
Pietra RivoliThe movement really has evolved because their initial demands [such as factory codes of conduct and disclosure of supplier names and addresses] have virtually all been met. This recent idea of factory certification is building on what they got some time ago.
Pietra RivoliIf consumers weren't thinking this way, companies would be a lot less responsive. Right now, consumers don't really have a way to get information about where exactly their clothing is coming from - that's a barrier. We have labels on your eggs, "cage-free hens." They need to get something along those lines to allow the consumer to discriminate.
Pietra RivoliBut by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.
Pietra Rivoli