I've always had goals, always had visions, always had a plan, always been very strategic.

The thing with me and endorsements is it's harder for me to get endorsements because of the simple fact that I want in.

I always wanna be able to fight, I always wanna be able to go left when they tell me to go right, not because I'm being hard-headed, it's just me taking a creative stance. I have no problem with constructive criticism, but, at the same time, I have a problem with doin' the same thing that everybody's doin'. And that's the way I've found a way to survive in the music game.

Show the World where you're from, show the World we are one.

I started doing shows in places that I couldn't pronounce, didn't know existed, and I've seen people that didn't speak English or Spanish rapping to every lyric and singing to every hook. I said, "This is the type of music that I want to do."

Now, with the Internet, you're either five years ahead or you're five years behind, and the music game is catchin' up right now.

There's always something going on, and people need that 45-minute-to-an-hour-and-15-minute break, where they just escape and not worry about bills, health care and God knows what. That, to me, is when you're making great music: when people can just forget about what's going on.