Thus rhetoric, it seems, is a producer of persuasion for belief, not for instruction in the matter of right and wrong ... And so the rhetorician's business is not to instruct a law court or a public meeting in matters of right and wrong, but only to make them believe.
PlatoThere's a victory and defeat-the first and best of victories, the lowest and worst of defeats-which each man gains or sustains at the hands not of another, but of himself.
Plato