Make sure your characters are worth spending ten hours with. That’s how long it takes to read a book. Reading a book is like being trapped in a room for ten hours with those characters. Think of your main characters as dinner guests. Would your friends want to spend ten hours with the characters you’ve created? Your characters can be loveable, or they can be evil, but they’d better be compelling. If not, your reader will be bored and leave.

I used to use business to make money. But I've learned that business is a tool. You can use it to support what you believe in.

Curiosity is a raw and genuine sign from deep inside our tangled psyches, and we'd do well to follow the direction it points us in.

The important thing to know about playing to win and playing not to lose is that there are actually different neural networks that are being used. It's not very easy to do both at the same time and, if you are trying to have a playing to win mentality, you're going for it, there's some things that trip you up or trigger the wrong neural network. If you start worrying about your mistakes all of a sudden, if you get too focused on the facts and the details, these are going to shift your neural networks and sort of screw up your strategy.

You know, kids need to feel like they're not being drowned out by superior competitors and they'll make that connection that, with a little more effort, I can compete. I can be competitive. I can be successful here with a little more effort and application and they learn that themselves. It's not just us telling them how hard you work matters. They need to feel it on their own.

Books have been my classroom and my confidant. Books have widened my horizons. Books have comforted me in my hardest times. Books have changed my life.

There is nothing more genuine than breaking away from the chorus to learn the sound of your own voice.