A piece of writing has to seduce the reader; it has to suspend disbelief and earn the reader's trust.
Po BronsonTestosterone is the hormone of collaboration and competition that, whenever we compete on a team, we collaborate with our teammates. And most of us in our daily life, to the extent that we have to compete with the rat race in the world out there, we're collaborating with other people at the same time. The two are hand in hand.
Po BronsonCuriosity is a raw and genuine sign from deep inside our tangled psyches, and we'd do well to follow the direction it points us in.
Po BronsonThe important thing to know about playing to win and playing not to lose is that there are actually different neural networks that are being used. It's not very easy to do both at the same time and, if you are trying to have a playing to win mentality, you're going for it, there's some things that trip you up or trigger the wrong neural network. If you start worrying about your mistakes all of a sudden, if you get too focused on the facts and the details, these are going to shift your neural networks and sort of screw up your strategy.
Po Bronson