I wanted to do something not just commercial but also covetable.

There is one universal truth: All women, all over the world, want to look beautiful. That is always the theme of my designs.

My goal is: I'm not trying to be snobby, but my clothes are not for everyone, not for every Hollywood celebrity. There is a designer for everyone, and a celebrity for every designer.

A beautiful woman is a beautiful woman, but a beautiful woman with a brain is an absolutely lethal combination.

Deepika is one of my absolute favourite Bollywood actors. It is wonderful to have someone of her stature wearing my brand

I truly believe that a beautiful woman is a beautiful woman, but a beautiful woman with a brain is an absolutely lethal combination. Women of integrity, depth, sensuality and strength have always been my source of inspiration, the reason for what I do and how I got to where I am today. They are all my muse. If my quest, in what I do - to make women look and feel beautiful - reflects even a tiny fraction of my deep-rooted respect for them, and succeeds in celebrating these lives of strength and substance, then I will consider it a job well done.

I love draping; it's less about proportion than fit and the fabric. It's very specialized and I think when women see the construction, they respond to it immediately.