We all faced painful ethical challenges before we even knew how to spell our names. There were tough choices. Tradeoffs. Confusing signals regarding how to live one's life. And here we are now, today, still struggling. Still trying to sort things out. Still trying to work our way through life effectively. About the only thing that has changed is the scope of the problem. There's more at stake now. And we're in a position, as grownups, to do a lot more-good or bad-for ourselves, our organization, our world. But we still must wrestle with our imperfect ethics.

The ethics of excellence requires a sense of perspective. Look at the big picture. If you live for the moment you might mortgage the future? What happens if you put your reputation at risk and lose the bet?

Trust is the glue that holds relationships together.

If you're unwilling to defer pleasure or endure some "pain" for now, are you likely to end up later deep in the hole?

Pay attention to the voice within. . . . Sometimes the voice of your conscience gets drowned out by crowd noise or by the pep rally of temptations. And your mind may put some selfish spin on the ball, rationalizing that it's okay to veer away from the ethical route. When we run into conflicts between ethical "shoulds" and our selfish "wants," we all argure out ways to con our conscience. But take pains to listen, because it has your best interests at heart.

As tough as it sometimes looks on the front end, it's easier to do right than undo wrong.

Some people argue against both optimism and pessimism in favor of so-called realistic thinking. They distrust optimism on the grounds that it causes us to sugercoat problems, discount risks, and exaggerate the upside. Pessimism, on the other hand, is criticized as too downbeat, de-energizing, and generally damaging in its impact. This crown prefers realism as the neutral and objective middle ground.