The legal system doesn't always serve as a good guide for your conscience. You can step way over the ethical line and still be inside the law. The same thing goes for rules, policies and procedures - you know, the organization's "internal laws." You can "go by the book" and still behave unethically. Still not move beyond mediocrity. High standards-the ethics of excellence-come to life through your basic values, your character, integrity and honesty. Obeying the law is the bare minimum.

...Force yourself to use the optimist's explanatory style: 'The situation is temporary. The effect will be limited, not pervasive. And it's due to external causes.' If you just can't make that work for you, refocus your attention...Turn your attention in a totally different direction for the time being. Replace the distressing thoughts with other ideas. Distract yourself.

Trust is the glue that holds relationships together.

We need timeless principles to steer by in running our organizations and building our personal careers. We need high standards --- the ethics of excellence.

"You, who are on the road, must have a code that you can live by-"* You'll find universal agreement on the value of a behavior code, on the need for some sort of ethical system. Even the crooks count on "honor among thieves," and countries actually wage war according to certain rules. On the job and in the rest of our day-to-day living, we each need a "code for the road."

As tough as it sometimes looks on the front end, it's easier to do right than undo wrong.

Some people argue against both optimism and pessimism in favor of so-called realistic thinking. They distrust optimism on the grounds that it causes us to sugercoat problems, discount risks, and exaggerate the upside. Pessimism, on the other hand, is criticized as too downbeat, de-energizing, and generally damaging in its impact. This crown prefers realism as the neutral and objective middle ground.