Be neither too remote nor too familiar.

There's nothing like a jolly good disaster to get people to start doing something.

You have to give this much to the Luftwaffe: when it knocked down our buildings it did not replace them with anything more offensive than rubble. We did that.

I think it's something that dawns on you with the most ghastly, inexorable sense. I didn't suddenly wake up in my pram one day and say 'Yippee, I - ', you know. But I think it just dawns on you, you know, slowly, that people are interested in one, and slowly you get the idea that you have a certain duty and responsibility.

Be neither too remote nor too familiar.

It is vitally important that we can continue to say, with absolute conviction, that organic farming delivers the highest quality, best-tasting food, produced without artificial chemicals or genetic modification, and with respect for animal welfare and the environment, while helping to maintain the landscape and rural communities.

All the time I feel I must justify my existence.