I just feel like I explain myself more, I'm trying to be more conscious about it, simply. Just enlightening my fans and letting them know to lock into me because I'm speaking real with them, more than anything.
Pusha TI can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.
Pusha TI don't want people to see what I've been doing at Play Cloths for nine years and built from a streetwear independence standpoint through Japanese streetwear - I don't want that to be shifted into something else.
Pusha TAdidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.
Pusha T