We should not speak so that it is possible for the audience to understand us, but so that it is impossible for them to misunderstand us.
QuintilianPrune what is turgid, elevate what is commonplace, arrange what is disorderly, introduce rhythm where the language is harsh, modify where it is too absolute.
QuintilianA Woman who is generous with her money is to be praised; not so, if she is generous with her person
Quintilian