Decide what it is that you are and then stay true to that thing. My brand is based very much on how I live my day-to-day life.
Rachael RayMy husband cooks fancier food for himself than I've ever cooked on-air. I call him from the road, and he's making champagne-vanilla salmon or black-cherry pork chop. Half of me is feeling unworthy. Not only am I not a chef, I'm not a better cook than my own husband!
Rachael Ray