There's no way to tweak your content in order to goose ratings. You do what you're good at and let people follow you.
Rachel MaddowWhat I`m starting to think of as the mythical beast of the Republican establishment, which is the sort of inchoate idea that we keep talking about what they`re going to do and it never seems to have much impact or be manifest in very visible ways, obviously, it is one thing for Donald Trump to have taken a shot like he did early in his campaign at John McCain, calling him not a war hero.
Rachel MaddowIt used to be that we disagreed over the basic facts we were fighting over, and we had different opinions about them. Now I think we accept different sources of authority. ... And people can establish credibility on their own say-so as long as nobody follows the trail and calls them out on it.
Rachel Maddow