There's no way to tweak your content in order to goose ratings. You do what you're good at and let people follow you.
Rachel MaddowThe Sarah Palin choice both its timing and the fact that it was her, it was really an audacious strategic move by the McCain campaign to try to change the trajectory of the 2008 presidential race and the initial launch was very successful. She didn`t withstand the scrutiny very well though and the close questioning.
Rachel MaddowI don't feel there's anything about my experience of being gay that gives me more insight into "don't ask, don't tell," for example, than anybody else.
Rachel Maddow