For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

All of human history is about the going from sudden fat years to the sudden lean years. We've always had good times and bad, and we've had ways of managing the bad times. We have ways of insulating ourselves, making ourselves less sensitive for the bad times by having things like grain stores, for example. Pretty much every civilization that's lasted for any reasonable length of time has some food management principles behind it. But what's been happening over the past thirty years is it's failed - the insurance policy.

I do think we have a food problem. In 2006, which is the year for which we have the latest data, 35.5 million Americans were food insecure. That means there are 35.5 million Americans who are so hard up at some point during the year that they didn't know where their next meal was coming from. That's a lot of Americans. They don't get reported very much because there's nothing spectacular about people skipping a meal because they're poor. The media tends to ignore that, just as it ignores the sort of chronic food shortages elsewhere in the world.

There isn't enough planet for everyone to eat as much meat as the United States does. The meat industry is responsible for a dead zone the size of New Jersey in the Gulf of Mexico every year because of the runoff through the Mississippi - runoff from hog farms basically nukes the water.

The opposite of consumption isn't thrift. It's generosity.

I think we do need to worry about a food shortage, but we also need to worry about the quality of the food. A lot of the stuff that's marketed to us tastes delicious because it fools our bodies. It fools our bodies into thinking that a particular mix of fat and salt and sugar is good for us. In fact, it isn't. That's why you're seeing in the United States life expectancies are declining, particularly in rural areas. You're seeing life expectancies falling in part because of diet.

Generosity makes us happiest. We'll be happier people when we share, not when we impose, but when we learn from one another. Because when I'm connected to everyone I disappear... in being excellent you lose yourself. And when you're connected to everyone, that's the best thing that can happen.