For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

We kind of know that food is necessary to survive. But our ways of connecting with food have been, in many ways, taken over by capitalism - certainly taken over by the influence large corporations have on the way that we eat and the way that we think about food. That's why kids these days are more prepared to take nutritional advice from Ronald McDonald than they are from their parents or their teachers or from scientists. And particularly in urban areas, you'll see kids who honestly believe tomatoes come from the supermarket rather than from a plant.

A recent review of different agricultural options for the future was conducted by a panel of experts. The scientists posed the question: How are we going to feed the world when there are nine billion people on it, as there will be by 2050? And the answer they came up with was industrial agriculture won't work and genetic engineering won't work and the solution is going to be sustainable, and going to ecological kinds of farming that are based on local environmental conditions that work with local ecosystems available to develop a richer kind of farming technology.

We have the industrial agriculturalists who try and make an argument that big is beautiful. But if you do the math, and particularly if you factor in that the price of oil is going to go through the roof, and so the price of transportation is going to go through the roof - making it abundantly clear that it's out of whack. The efficiency arguments are already crumbling, particularly if you actually include the cost of food pollution that these industries cause. They are tremendously unsustainable and tremendously inefficient.

Food sovereignty... is most of all characterized by it’s conversations around how to end hunger and poverty.

I do think we have a food problem. In 2006, which is the year for which we have the latest data, 35.5 million Americans were food insecure. That means there are 35.5 million Americans who are so hard up at some point during the year that they didn't know where their next meal was coming from. That's a lot of Americans. They don't get reported very much because there's nothing spectacular about people skipping a meal because they're poor. The media tends to ignore that, just as it ignores the sort of chronic food shortages elsewhere in the world.

Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.