For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

We have the industrial agriculturalists who try and make an argument that big is beautiful. But if you do the math, and particularly if you factor in that the price of oil is going to go through the roof, and so the price of transportation is going to go through the roof - making it abundantly clear that it's out of whack. The efficiency arguments are already crumbling, particularly if you actually include the cost of food pollution that these industries cause. They are tremendously unsustainable and tremendously inefficient.

Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.

I think we do need to worry about a food shortage, but we also need to worry about the quality of the food. A lot of the stuff that's marketed to us tastes delicious because it fools our bodies. It fools our bodies into thinking that a particular mix of fat and salt and sugar is good for us. In fact, it isn't. That's why you're seeing in the United States life expectancies are declining, particularly in rural areas. You're seeing life expectancies falling in part because of diet.

A fertilizer bomb that kills hundreds in Oklahoma. Fuel-laden civil jets that kill 4000 in New York. A sanctions policy that kills one and a half million in Iraq. A trade policy that immiserates continents. You can make a bomb out of anything. The ones on paper hurt the most.

When you have weird policy decisions in the United States that then ripple out throughout the world, the rest of the world really takes it on the chin. When the U.S. decides to set their corn on fire rather than to eat it, which is what the biofuels policy basically is - then that drives up the price of corn. It drives up the price of substitutes. And all of a sudden you have a sort of spiral of food prices. And other countries don't have the resources, because they're not allowed to, to weather the storm.

The current food crisis is an opportunity for companies to engage in agriculture or biotechnology.