For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

The opposite of consumption is not thrift - it is generosity.

Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.

We kind of know that food is necessary to survive. But our ways of connecting with food have been, in many ways, taken over by capitalism - certainly taken over by the influence large corporations have on the way that we eat and the way that we think about food. That's why kids these days are more prepared to take nutritional advice from Ronald McDonald than they are from their parents or their teachers or from scientists. And particularly in urban areas, you'll see kids who honestly believe tomatoes come from the supermarket rather than from a plant.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

I definitely think the price of food is going up. We need to figure out ways to manage that in a sustainable way. We have to figure out ways of increasing wages so people can afford it. That means redistribution, and rich people don't like to hear that. This administration simply won't hear of it. But without it, I fear even more Americans will be going hungry in the future.

Exporters monitor economic and political policies to the developing world, but the consequences of that have been to make developing countries far more sensitive to the constant fluctuations. Developing countries are not always allowed to support their farmers in the same way as the U.S. or Europe is. They're not allowed to have tariff barriers. They're forced, more or less, to shrink their social programs. The very poorest people have fewer and fewer entitlements. The consequence of this has been that there's been a chronic increase in the vulnerability of those economies to price shocks.