Generosity makes us happiest. We'll be happier people when we share, not when we impose, but when we learn from one another. Because when I'm connected to everyone I disappear... in being excellent you lose yourself. And when you're connected to everyone, that's the best thing that can happen.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.

Food sovereignty... is most of all characterized by it’s conversations around how to end hunger and poverty.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

I think we do need to worry about a food shortage, but we also need to worry about the quality of the food. A lot of the stuff that's marketed to us tastes delicious because it fools our bodies. It fools our bodies into thinking that a particular mix of fat and salt and sugar is good for us. In fact, it isn't. That's why you're seeing in the United States life expectancies are declining, particularly in rural areas. You're seeing life expectancies falling in part because of diet.

A recent review of different agricultural options for the future was conducted by a panel of experts. The scientists posed the question: How are we going to feed the world when there are nine billion people on it, as there will be by 2050? And the answer they came up with was industrial agriculture won't work and genetic engineering won't work and the solution is going to be sustainable, and going to ecological kinds of farming that are based on local environmental conditions that work with local ecosystems available to develop a richer kind of farming technology.