Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.
Ralph CaplanA chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For it is civilization, not survival, that requires design.
Ralph CaplanIt is important to notice that these badly functioning designs were praised for 'elegance.' But elegance as theoretical scientists apply it is quite different. The elegance of a mathematical formula is that it explains a phenomenon beautifully, with no parts left over. In design, elegance is more readily perceived as a property of product than of process. If we had more elegant theories, we might look to design for more than elegance.
Ralph Caplan