The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.
Ralph LaurenPersonal style is about taking a risk, trying something unexpected, and having fun with fashion, but always being true to yourself.
Ralph LaurenStyle is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.
Ralph Lauren