The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.
Ralph LaurenI have always been inspired by the dream of America-families in the country, weathered trucks and farmhouses; sailing off the coast of Maine; following dirt roads in an old wood-paneled station wagon; a convertible filled with young college kids sporting crew cuts and sweatshirts and frayed sneakers.
Ralph LaurenAs I started to buy cars, I didn't know that I was building a collection. I just wanted the cars I was dreaming about. Once you drive a good one, it is like having a fever.
Ralph LaurenI went to my boss, and I said, 'Look, I'd like to design these ties because I think they could be new.' He said, 'The world isn't ready for Ralph Lauren.' I never forgot that because... I thought that was a compliment.
Ralph LaurenI have always done what I love myself. My philosophy was that I never had focus groups. I did what I wear.
Ralph Lauren