The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.
Ralph LaurenThey know they're going to look beautiful, and I don't think women should look like costumes. They shouldn't look like fashion victims.
Ralph LaurenPersonal style is about a sense of yourself, a sense of what you believe in and wearing what you like.
Ralph LaurenIt's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
Ralph LaurenI have always been inspired by the dream of America-families in the country, weathered trucks and farmhouses; sailing off the coast of Maine; following dirt roads in an old wood-paneled station wagon; a convertible filled with young college kids sporting crew cuts and sweatshirts and frayed sneakers.
Ralph Lauren