The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.
Ralph LaurenPersonal style is about taking a risk, trying something unexpected, and having fun with fashion, but always being true to yourself.
Ralph LaurenIt's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
Ralph Lauren