The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.
Ralph Waldo EmersonEvery individual man has a bias which he must obey, and...it is only as he feels and obeys this that he rightly develops and attains his legitimate power in the world. It is his magnetic needle, which points always in one direction to his proper path.... He is never happy nor strong until he finds it, keeps it.
Ralph Waldo Emerson