Till you reach the state of jnana and thus wake out of maya you must do social service by relieving suffering whenever you see it. But even then you must do it without ahankara, i.e., without the sense of 'I am the doer', but with the feeling 'I am the Lord's tool'.
Ramana MaharshiThe search "Who am I"...ends in the annihilation of the illusory "I" and the Self which remains over will be as clear as a gooseberry in the palm of one's hand.
Ramana Maharshi