The organization controlling the material equipment of our everyday life is such that what in itself would enable us to construct it richly plunges us instead into a poverty of abundance, making alienation all the more intolerable as each convenience promises liberation and turns out to be only one more burden. We are condemned to slavery to the means of liberation.

In the twentieth century, death terrifies men less than the absence of real life. All these dead, mechanized, specialized actions, stealing a little bit of life a thousand times a day until the mind and body are exhausted, until that death which is not the

Where constraint breaks people, and mediation makes fools of them, the seduction of power is what makes them love their oppression. Because of it, people give up their real riches for a cause that mutilates them; for an appearance that reifies them; for roles that wrest them from authentic life; for a time whose passage defines and confines them.

The history of our times calls to mind those Walt Disney characters who rush madly over the edge of a cliff without seeing it, so that the power of their imagination keeps them suspended in mid-air; but as soon as they look down and see where they are, they fall.

Work to survive, survive by consuming, survive to consume; the hellish cycle is complete.

In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption.

We have a world of pleasure to win, and nothing to lose but boredom.