Hope is the leash of submission.

The organization controlling the material equipment of our everyday life is such that what in itself would enable us to construct it richly plunges us instead into a poverty of abundance, making alienation all the more intolerable as each convenience promises liberation and turns out to be only one more burden. We are condemned to slavery to the means of liberation.

The world of the commodity is a world upside-down, which bases itself not upon life but upon the transformation of life into work.

Where constraint breaks people, and mediation makes fools of them, the seduction of power is what makes them love their oppression. Because of it, people give up their real riches for a cause that mutilates them; for an appearance that reifies them; for roles that wrest them from authentic life; for a time whose passage defines and confines them.

The eruption of lived pleasure is such that in losing myself I find myself; forgetting that I exist, I realize myself.

People who talk about revolution and class struggle without referring explicitly to everyday life, without understanding what is subversive about love and what is positive in the refusal of constraints, such people have a corpse in their mouth.

In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption.