People who talk about revolution and class struggle without referring explicitly to everyday life, without understanding what is subversive about love and what is positive in the refusal of constraints, such people have a corpse in their mouth.

As poverty has been reduced in terms of mere survival, it has become more profound in terms of our way of life.

Purchasing power is a license to purchase power. The old proletariat sold its labour power in order to subsist; what little leisure time it had was passed pleasantly enough in conversations, arguments, drinking, making love, wandering, celebrating and rioting. The new proletarian sells his labour power in order to consume. When he’s not flogging himself to death to get promoted in the labour hierarchy, he’s being persuaded to buy himself objects to distinguish himself in the social hierarchy. The ideology of consumption becomes the consumption of ideology.

We have a world of pleasure to win, and nothing to lose but boredom.

The work of art of the future will be the construction of a passionate life.

The world of the commodity is a world upside-down, which bases itself not upon life but upon the transformation of life into work.

Work is the opposite of creativity.