We often ask, "Do we have enough humans?" Because it's always fun to come up with an animal in show, but it begins to feel like overkill.

I want each season to feel new and special. I don't want it to feel, "Oh, more of this." That's something that's easy to do in the first three seasons, and harder to do as you go. I'd rather err on the side of blowing up everything and being like, "Why did you do that? There was more story to tell there," and moving the family to Mexico like on Weeds, instead of people going, "Oh, we've seen this already. We're tired of this."

I think you can imagine everyone has ankle weights on, or technology, and there's a reason that people aren't floating around. But I also liked this idea that in this world, people forgot they can swim. The modern world weighs you down, there's always emails to check, you've gotta go to your job and pay your mortgage. You're not really thinking, "Oh, yeah, I can swim around." BoJack discovering it is a big deal, and kind of fun.

Anything is possible in this universe. It could be that you turn the chair around it's just a glove handcuffed to a bomb, like in Inspector Gadget.

'Lost in Translation' movie says something interesting about the alienation of being a stranger in a strange land, but also of being a celebrity. That kind of feeling of not being in the same strata as everyone else.

It's really cool to get these guests on the show BoJack Horseman: not just actors, but, "Can I get Jonathan Lethem on my weird talking horse cartoon show to talk about how growing up in Brooklyn, he always dreamed of being a ringtone?"

One of the things I've found really interesting about the show is that a lot of people really relate to our animal characters, more than we thought they would. Part of that is, because they are animals, people project themselves onto them. If BoJack just looks like Will Arnett, people go, "Oh, I know who that guy is. That's a Will Arnett type." But because he's a horse, people can go, "Oh, I'm kind of like him in some ways."