I am wary of repeating myself too much. In this age of Netflix, as a Netflix show, if you want to go back and watch a season 1 episode, you can do that easily. I'm not interested in repeating the same story beats over and over and over again. But part of the truth of BoJack story is about how much he repeats himself and these patterns that are difficult to get out of. I'm trying not to be evasive about that. I'm not using that as an excuse. I think that's convenient to fall back on as a TV writer: "Oh, it's a show about stagnation."

Jessica Biel is a really interesting case. She actually called us after the table read and said, "You guys should go meaner." She pitched us, and said, "Look, I know there are a lot of things to make fun of me about. I don't want people to think you're pulling punches. Please, dive in." We asked, "Could we tell a joke about your friend and mentor Stephen Collins?" And she said, "Well maybe not so much in that area. As long as the jokes were about me, I'm game for everything."

One of the things I've found really interesting about the show is that a lot of people really relate to our animal characters, more than we thought they would. Part of that is, because they are animals, people project themselves onto them. If BoJack just looks like Will Arnett, people go, "Oh, I know who that guy is. That's a Will Arnett type." But because he's a horse, people can go, "Oh, I'm kind of like him in some ways."

The beauty of Netflix is that you can figure out a good part of the season before you get started. You're never in the hole of, "Oh, we've already released the first four episodes, and now we gotta make the finale, and we've already promised this."

I want each season to feel new and special. I don't want it to feel, "Oh, more of this." That's something that's easy to do in the first three seasons, and harder to do as you go. I'd rather err on the side of blowing up everything and being like, "Why did you do that? There was more story to tell there," and moving the family to Mexico like on Weeds, instead of people going, "Oh, we've seen this already. We're tired of this."

I am wary of repeating myself too much. In this age of Netflix, as a Netflix show, if you want to go back and watch a season 1 episode, you can do that easily. I'm not interested in repeating the same story beats over and over and over again. But part of the truth of BoJack story is about how much he repeats himself and these patterns that are difficult to get out of. I'm trying not to be evasive about that. I'm not using that as an excuse. I think that's convenient to fall back on as a TV writer: "Oh, it's a show about stagnation."

I don't know if that's the best story for BoJack, long-term. I do love the world, and I love playing around in it and it feels like an elastic enough world that, any story I want to tell, I can tell about these characters in this world. I can talk about parents and children, husbands and wives, the troops, or Hollywood. It does feel like an endless playground at this point, it would be a shame if we cut it off early for fear of repeating the same things over and over again. But I am looking to move the story and character somewhat.