Some people don't want to know that very little progress has been made. It is in the same way that companies are selling their products (i.e. the billion dollar cosmetic industry), they can package the message of femininity and normalization around this disease.
Ravida DinThe pink campaign has also served to "normalize" and depoliticize the disease and that makes it less threatening for a LOT of companies to jump onboard and claim breast cancer as their cause.
Ravida DinThose of us who have gone through breast cancer treatment will say "yes" ..we absolutely need to focus on prevention. I never want my daughter to go through what I have gone through...never.
Ravida DinThe impression I got during the research and interview process was that they are trying to own the disease and therefore own the cause which can ultimately be more profitable for some corporations and fund-raising groups.
Ravida Din