One of the biggest things that needs to change is the educational system. Universities are still teaching a system to students that destroys the biosphere.

We have a choice to make during our brief visit to this beautiful blue and green living planet: to hurt it or to help it.

What’s the business case for ending life on earth?

The status quo is a product of our culture or our culture is a product of the status quo - I'm sure which is the effect and which is the product - there is probably a feedback loop there that is mutually reinforcing. But we have a culture that says "Hey, look around. This place called Earth was created for you and you can do anything you want with it."

One of the biggest things that needs to change is the educational system. Universities are still teaching a system to students that destroys the biosphere.

We really began to think in different ways about our business in terms of climbing this mountain and it became very clear very quickly this was the smart thing to do. Not only did we start to generate answers for those customers, they embraced us for what we were trying to do. The goodwill in the market place has just been stunning. The rest of the business case is pretty simple. I cost it down not up.

The new course we're on at Interface ... is to pioneer the next Industrial Revolution: one that is kinder and gentler to the earth.