For sure I see so much in Sudan that is wonderful, normal life - young entrepreneurs starting up NGO projects, kids mucking around and being kids. Everything else that happens in normal life in any part of the world, and we never get that in our media coverage. We only talk about Sudan once it's in crisis, so we end up with a distorted sense of what daily life is like for a lot of people.

o this idea that we fail to stop these things because there's not awareness about them, or that we need better early warning information, I'm increasingly skeptical of.

I think people felt like they did everything they had been told they should do to fix the problem, and it still wasn't fixed. Then you have these other parts of Sudan, [which] in actual fact have been left on the back burner for way too long, so there was this scramble, probably a year ago now, to focus on the fact that this peace agreement was basically falling apart.

There's a huge misconception that it's all about the oil, and the truth is there's actually not much oil left in Abyei. The misperception arose because when the peace agreement was signed in 2005, Abyei accounted for a quarter of Sudan's oil production. Since then, the Permanent Court of Arbitration in The Hague defined major oil fields to lie outside Abyei. They're in the north now, not even up for grabs, and they account for one percent of the oil in Sudan. The idea that it's "oil-rich Abyei" is out of date.

Strikingly consistent across all of the battles in Sudan's history has been a fundamental conflict over what are and what are not seen as legitimate aspects of Sudanese identity.

There's a bigger question again about how to do prevention. It's not simply about putting out the early warning. The early warning was put out on Abyei; everybody knew that this was coming. This was intentional, and still it happened. So this idea that we fail to stop these things because there's not awareness about them, or that we need better early warning information, I'm increasingly skeptical of. I think it's about how you move that information into the policy process.

You have to simplify - there is no other way to reach a mass audience. And you have to feed them evidence of their own success to keep them motivated.