The Boston Celtics are not a basketball team, they are a way of life.

It's not what you tell your players that counts. It's what they hear.

You've got to avoid overcoaching. You've got to avoid talking too much. You've got to avoid showing players that you're the boss every time. You don't have to do that. They know you're in charge.

Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential.

If they think we've got an edge, we've got an edge.

Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea of caring - fiercely caring

I never took a position we were going to be a good ball club. I took the position we were going to be a winning ball club.