To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word. Don't have two sets of standards. Remember you don't handle players-you handle pets. You deal with players. Stand up for your players. Show them you care-on and off the court. Very important-it's not 'how' or 'what' you say but what they absorb.
Red AuerbachIf you want to be a Champion, you've got to feel like one, you've got to act like one, you've got to look like one.
Red AuerbachI never took a position we were going to be a good ball club. I took the position we were going to be a winning ball club.
Red AuerbachWinners train, losers complain. Give me twelve players that want to win and they will find a way to win.
Red Auerbach