I'm a thirty-something ranch wife, mother of four, moderately agoraphobic middle child who grew up on a golf course in the city.

Ninety-five percent of the time when I run a contest I've purchased the giveaway prizes with advertising money.

Knowing what I'll write about and what I won't has never really been a problem. I won't write about things that bore me.

I'm working on a second cookbook and am working on my love story, 'Black Heels to Tractor Wheels.

As The Pioneer Woman has grown and the revenue has grown, the prizes keep getting better, and that certainly feels good.

I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place.

I want people to see how hard my husband and kids work on the ranch.