The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.
Reed KrakoffIf clothes can help you see yourself on your best day, why shouldn't every day be that day?
Reed KrakoffBeing a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It gives me a little distance. So I love photography, but it also helps me tell the story. When I shoot the ad campaign for my work, it allows me to be much more direct.
Reed KrakoffI'm attracted to that mix of things that are very refined and polished, and things that are almost accidental. I feel like the best things happen when you're on the path to making something, even if where you end up is not where you thought you would.
Reed KrakoffI think of my life as divided between a lot of different periods. I grew up in the country, but as I got older I became more of an urban person. That's really when I started to become more of a creative person who was interested in fine arts, painting, drawing, and music. I studied jazz for a long time. Looking back, all those things were great training.
Reed Krakoff