Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.

The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.

We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.

My name is Reggie, and I, am happy.

It was only after the earthquake that the health minister said mental health should be a priority and that the issue was talked about.

I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.

Being the puppet master, it's like running Nintendo of America.