Whether I go to English-speaking countries or non-English-speaking countries I can just modulate to what works for them.

When in doubt, zoom out.

Obviously, there's all sorts of life happening all around us, but on a human level, I'm just interested in people making informed decisions. You know, increasing their awareness. And also, trying to encourage people to be more fascinated with information and science and knowledge of all sorts, instead of, you know, it's a generalization, but the encouragement by society, the reflections that society gives us, which is media, television, art - anything, really.

Essentially a joke is creating an idea, whether sonic or visual, whether it's something musical or a traditional joke.

I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

The biggest fear that I have is settling into too many set behavior patterns, where I feel like I'm no longer exploring possibilities anymore.

I'm always trying to see things from different peoples' perspectives, to understand why they love something.