Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.
Rei KawakuboThe theme of the collection this time is MONSTER. It's not about the typical Monster you find in sci-fi and video games. The expression of the Monsters I have made has a much deeper meaning. The craziness of humanity, the fear we all have, the feeling of going beyond common sense, the absence of ordinariness, expressed by something extremely big, by something that could be ugly or beautiful. In other words, I wanted to question the established standards of beauty.
Rei KawakuboThe first thing we do is sit around a table and discuss what we could pick up from daily life, from space. That's how it starts, completely abstract. There's no kind of, "Oh, let's do Peru," or "Let's do pleats," you know?
Rei Kawakubo